Group24-Month Performance BreakdownGroup24-Month Performance BreakdownA full breakdown of paid activity we can currently see: Meta (via account access) and Google Ads account 155-103-1020, plus GA4 site analytics. Spend, impressions and clicks are reliable. Treat leads, conversions and value as indicative only, the tracking faults in the main audit mean those numbers are under-counted in some places and wildly inflated in others (flagged inline).
Total spend $59,281, 209 tracked leads, 23 tracked purchases.
| Month | Spend | Impressions | Clicks | CTR | Leads | Purch |
|---|---|---|---|---|---|---|
| 2024-06 | $4,546 | 339,882 | 5,456 | 1.61% | 107 | 1 |
| 2024-07 | $821 | 217,870 | 5,637 | 2.59% | 0 | 0 |
| 2024-08 | $4,227 | 602,881 | 6,846 | 1.14% | 10 | 3 |
| 2024-09 | $4,152 | 275,411 | 2,268 | 0.82% | 18 | 5 |
| 2024-10 | $3,199 | 50,719 | 2,384 | 4.70% | 0 | 0 |
| 2024-11 | $4,729 | 168,725 | 4,500 | 2.67% | 0 | 0 |
| 2024-12 | $2,044 | 111,622 | 1,701 | 1.52% | 0 | 0 |
| 2025-01 | $1,785 | 240,841 | 1,579 | 0.66% | 0 | 0 |
| 2025-02 | $2,756 | 316,557 | 4,395 | 1.39% | 0 | 0 |
| 2025-03 | $2,792 | 285,127 | 4,637 | 1.63% | 0 | 0 |
| 2025-04 | $334 | 40,850 | 937 | 2.29% | 0 | 0 |
| 2025-06 | $923 | 305,071 | 1,275 | 0.42% | 0 | 0 |
| 2025-07 | $2,351 | 90,966 | 1,861 | 2.05% | 0 | 5 |
| 2025-08 | $242 | 12,651 | 339 | 2.68% | 0 | 0 |
| 2025-09 | $2,184 | 349,084 | 4,163 | 1.19% | 0 | 0 |
| 2025-10 | $2,708 | 1,014,792 | 26,230 | 2.58% | 12 | 0 |
| 2025-11 | $2,884 | 307,108 | 2,436 | 0.79% | 10 | 2 |
| 2025-12 | $3,399 | 287,663 | 3,256 | 1.13% | 9 | 4 |
| 2026-01 | $3,465 | 355,366 | 3,159 | 0.89% | 12 | 2 |
| 2026-02 | $2,732 | 154,283 | 1,660 | 1.08% | 2 | 0 |
| 2026-03 | $1,899 | 101,753 | 770 | 0.76% | 6 | 0 |
| 2026-04 | $1,180 | 212,569 | 2,680 | 1.26% | 2 | 0 |
| 2026-05 | $3,494 | 2,201,575 | 103,019 | 4.68% | 20 | 1 |
| 2026-06 | $437 | 82,895 | 2,328 | 2.81% | 1 | 0 |
| Spend | Impr | Clicks | CTR | Leads | Campaign |
|---|---|---|---|---|---|
| $9,912 | 480,491 | 3,648 | 0.76% | 37 | AU - Fitness Cert Awareness - Leads |
| $5,562 | 728,069 | 8,101 | 1.11% | 0 | IFA-2501-Demo-LPT |
| $4,313 | 70,395 | 2,952 | 4.19% | 0 | IFA-2409-FastTrack-LPT |
| $4,122 | 418,921 | 4,007 | 0.96% | 0 | IFA-2501-FastTrack-LPT |
| $3,601 | 142,927 | 2,767 | 1.94% | 0 | IFA-2411-FastTrack-LPT |
| $3,079 | 70,741 | 506 | 0.72% | 28 | IFA-2408-FastTrack-LG |
| $2,831 | 546,596 | 4,835 | 0.88% | 1 | AU - Fitness Cert Awareness - Traffic |
| $2,535 | 285,107 | 4,604 | 1.61% | 0 | IFA-2406-SALE-01 |
| $2,463 | 654,312 | 10,886 | 1.66% | 0 | IFA-2407-NASM |
| $2,146 | 138,055 | 861 | 0.62% | 0 | IFA-2408-FastTrack-LPT |
| $1,887 | 59,483 | 1,367 | 2.30% | 0 | IFA-2411-Demo-LPT |
| $1,639 | 283,460 | 2,628 | 0.93% | 0 | AU - NASM Awareness - Traffic |
| $1,613 | 179,151 | 2,124 | 1.19% | 1 | AU & NZ - Remarketing - Traffic |
| $1,290 | 47,286 | 589 | 1.25% | 0 | IFA-Sales-Conversions-2506 |
| $1,217 | 943,680 | 60,181 | 6.38% | 11 | 260519-IFA-CPT-Awareness |
| $1,163 | 216,822 | 2,748 | 1.27% | 1 | NZ - NASM Awareness - Traffic |
| $1,160 | 30,817 | 388 | 1.26% | 33 | IFA-2405-Leads Campaign |
| $923 | 305,071 | 1,275 | 0.42% | 0 | IFA-2506-FastTrack-LPT |
| $901 | 29,396 | 540 | 1.84% | 74 | IFA-LEADS-2024-04 |
| $899 | 171,006 | 2,146 | 1.25% | 2 | IFA PRO Trial Launch - Traffic Campaign 260401 Campaign |
| $805 | 230,978 | 1,827 | 0.79% | 0 | IFA-2408-NASM-UK-Only |
| $570 | 898,662 | 32,221 | 3.59% | 8 | IFA PRO PHP Launch - Traffic Campaign 260501 Campaign Campaign |
| $361 | 564,452 | 22,378 | 3.96% | 12 | IFA-ASIA-PT-HERO.25.10.10 |
| $291 | 178,060 | 9,294 | 5.22% | 1 | IFA PRO ASIA Launch - Traffic Campaign 260507 Campaign |
| $3,996 | + 41 boosted Instagram posts (small individual budgets) | ||||
Total spend $36,287. Note: this is the account we were granted; the Fast Track campaign is not here (it sits in Meta or the second Google account 379-457-2800 we have asked for).
| Month | Spend | Impressions | Clicks | Conv (unreliable) |
|---|---|---|---|---|
| 2024-06 | $935 | 1,264 | 113 | 5 |
| 2024-07 | $948 | 1,461 | 122 | 9 |
| 2024-08 | $920 | 1,784 | 91 | 9 |
| 2024-09 | $907 | 1,086 | 103 | 13 |
| 2024-10 | $917 | 1,157 | 79 | 10 |
| 2024-11 | $897 | 9,518 | 175 | 5 |
| 2024-12 | $913 | 3,160 | 113 | 3 |
| 2025-01 | $968 | 6,841 | 255 | 2 |
| 2025-02 | $1,367 | 26,461 | 665 | 9 |
| 2025-03 | $912 | 2,029 | 131 | 8 |
| 2025-04 | $912 | 1,793 | 95 | 4 |
| 2025-05 | $910 | 3,818 | 171 | 8 |
| 2025-06 | $911 | 3,242 | 132 | 6 |
| 2025-07 | $1,707 | 252,598 | 2,506 | 2063 |
| 2025-08 | $2,829 | 1,617,065 | 10,844 | 9342 |
| 2025-09 | $1,065 | 602,126 | 3,820 | 3291 |
| 2025-10 | $1,820 | 7,850 | 419 | 24 |
| 2025-11 | $2,067 | 27,066 | 1,401 | 46 |
| 2025-12 | $2,124 | 34,979 | 2,074 | 25 |
| 2026-01 | $2,096 | 43,840 | 1,594 | 36 |
| 2026-02 | $2,114 | 32,154 | 883 | 36 |
| 2026-03 | $2,844 | 44,513 | 1,005 | 20 |
| 2026-04 | $2,802 | 45,054 | 740 | 28 |
| 2026-05 | $1,810 | 43,346 | 1,170 | 35 |
| 2026-06 | $593 | 13,327 | 198 | 18 |
| Spend | Impr | Clicks | Conv | Campaign |
|---|---|---|---|---|
| $31,628 | 105,796 | 6,351 | 1557 | ENABLED/SEARCH Cert 3 & 4 Fitness |
| $2,815 | 243,312 | 6,060 | 17 | ENABLED/DISPLAY Display - Remarketing |
| $1,844 | 2,478,424 | 16,488 | 13480 | PAUSED/PERFORMANCE_MAX Leads-Performance Max-1 |
| $0 | 0 | 0 | 0 | REMOVED/DISPLAY IFA-Display Campaign Q2 2015 |
| Month | Sessions | Users | Key events | Revenue |
|---|---|---|---|---|
| 2024-06 | 3,866 | 3,296 | 0 | $0 |
| 2024-07 | 5,877 | 4,669 | 0 | $0 |
| 2024-08 | 4,396 | 3,489 | 0 | $0 |
| 2024-09 | 2,715 | 2,133 | 0 | $0 |
| 2024-10 | 3,466 | 2,633 | 0 | $0 |
| 2024-11 | 4,368 | 3,625 | 0 | $0 |
| 2024-12 | 2,817 | 2,594 | 0 | $0 |
| 2025-01 | 3,396 | 2,952 | 0 | $0 |
| 2025-02 | 4,240 | 3,801 | 0 | $0 |
| 2025-03 | 3,903 | 3,477 | 0 | $0 |
| 2025-04 | 1,649 | 1,670 | 0 | $0 |
| 2025-05 | 1,676 | 1,235 | 0 | $0 |
| 2025-06 | 2,698 | 2,296 | 0 | $0 |
| 2025-07 | 3,867 | 3,286 | 10 | $89,561 |
| 2025-08 | 10,533 | 9,148 | 15 | $140,396 |
| 2025-09 | 7,465 | 6,541 | 162 | $3,337 |
| 2025-10 | 8,884 | 8,275 | 143 | $1,384 |
| 2025-11 | 10,862 | 10,303 | 237 | $2,066 |
| 2025-12 | 9,197 | 7,831 | 215 | $2,907 |
| 2026-01 | 7,713 | 6,746 | 225 | $2,169 |
| 2026-02 | 6,033 | 5,505 | 188 | $2,179 |
| 2026-03 | 4,722 | 4,046 | 207 | $2,142 |
| 2026-04 | 4,627 | 4,125 | 203 | $3,349 |
| 2026-05 | 51,578 | 40,478 | 238 | $1,537 |
| 2026-06 | 2,348 | 2,158 | 78 | $374 |
| Channel | Sessions | Key events |
|---|---|---|
| Paid Social | 83,288 | 174 |
| Direct | 36,111 | 764 |
| Organic Search | 18,080 | 562 |
| Cross-network | 12,368 | 1 |
| Paid Search | 7,030 | 238 |
| Organic Social | 6,843 | 19 |
| Referral | 4,054 | 85 |
| Display | 3,452 | 19 |
| 944 | 13 | |
| Unassigned | 487 | 40 |
| Paid Video | 188 | 6 |
| Paid Other | 92 | 0 |
Across the two platforms we can see, IFA has put roughly $95,568 through paid over 24 months and consistently bought attention (millions of impressions, strong CTRs, big traffic spikes). What is missing is the feedback loop: lead and enrolment outcomes are barely tracked, so the platforms optimise toward clicks and the real results stay invisible. Fixing the tracking layer (the main audit) is what turns this spend into measurable enrolments.
Adam Ducquet · Managing Director, 121 Group · 1300 121 979